You've read enough about marketing and why it is necessary for any film project or product in any industry to succeed. You have also read some of our blog entries that touch on the subject of marketing. But here, we'll dive into a duo that doesn't often get coupled together; a duo that compliments each other in every way.
No matter what route you decide to take, remember that the most important thing is to get your film project or product in front of as many potential viewers as possible. It's also the most challenging to do. This is because creating interest in something new takes time and effort. With a little hard work and some strategic thinking, you can find the right audience to reach.
There's no one-size-fits-all answer to marketing your film or product effectively, but there are some key things to keep in mind. First and foremost, you need to identify your audience and figure out what kind of marketing will appeal to them. Figure out who you want to reach, and what kind of marketing will appeal to them.
Let’s look at selling a film:
You need to have a clear idea of what your film is about and what makes it unique so that you can effectively convey this message to potential viewers. Important questions to address include: What is the story about? What are the key themes that are present in the story? And why will viewers want to see your film? To name a few… So you need to be sure to communicate these things clearly when marketing your film. This way, your potential viewers will understand what they can expect.
When it comes to a marketing agency (we'll include publicity agencies, as well), they tend to be an advertising agency-like structure that works with film production companies or film distributors to promote their movies to global audiences. This can involve creating and distributing marketing materials, both digitally and traditionally, arranging press screenings and interviews, and coordinating publicity campaigns. A good marketing agency will have experience in the film industry and understand how to reach a wide range of potential moviegoers through creativity.
Although marketing agencies cover a lot of ground by being the team that executes the creativity to reach audiences, they don't cover what comes before the execution. And that is the extensive market and audience intelligence insights that should come first. These would be the insights that would help lead them to better execute the marketing campaign to the audience in focus.
This is when the strategy consultant comes in. This person would help films reach a wider audience by bringing the understanding of cultural differences. They first understand the cultural nuances of the countries they are targeting. They must also be up-to-date on the latest trends in each market.
In actuality, you need the strategy consultant before you need the marketing agency because the Global Strategy Consultant sets the strategy for the marketers to follow. What strategy? Well, who's the audience? Where are they? And what's the best way to reach them? The Global Strategy Consultant will lead you in what markets your film would be embraced and what elements of it will speak to the demographic within that market. Once you have the contextual insights about your audience and the strategy that will aid in making your story resonate with your potential audience, you'd take it to your marketing agency, and they will do what they do best: Execute amazing creative work.