• Anna Goncalves

Think Like Your Customer


Don't think like a customer; think like YOUR customer. Continuously LEARN the people your product/service is meant to best serve. And then, continuously serve those same people in ways only YOU know how.


And always keep in mind the old retail adage:


"Customers remember the service a lot longer than they remember the price." - Lauren Freedman (E-tailing Group)



Here are a few questions to get you started:


1) What problems are you trying to solve for your customers?


2) How are their problems solved with your product/service?


3) Where are they?


4) How do you reach them?


5) What will you do to retain them?