• Anna Goncalves

Think Like Your Customer

Don't think like a customer; think like YOUR customer. Continuously LEARN the people your product/service is meant to best serve. And then, continuously serve those same people in ways only YOU know how.

And always keep in mind the old retail adage:

"Customers remember the service a lot longer than they remember the price." - Lauren Freedman (E-tailing Group)

Here are a few questions to get you started:

1) What problems are you trying to solve for your customers?

2) How are their problems solved with your product/service?

3) Where are they?

4) How do you reach them?

5) What will you do to retain them?