Think Like Your Customer
Don't think like a customer; think like YOUR customer. Continuously LEARN the people your product/service is meant to best serve. And then, continuously serve those same people in ways only YOU know how.
And always keep in mind the old retail adage:
"Customers remember the service a lot longer than they remember the price." - Lauren Freedman (E-tailing Group)
Here are a few questions to get you started:
1) What problems are you trying to solve for your customers?
2) How are their problems solved with your product/service?
3) Where are they?
4) How do you reach them?
5) What will you do to retain them?