• Anna Goncalves

The Conversation Never Stops


How do you feel about the [digital] communication between those who discover, relate, and interact with your brand online?


Ever visit a brand's Instagram account to see a restaurants menu? I have and I always do. In fact, images and also reviews are how I will 'judge' my next purchase/experience. (Like most of us, am I right?)


What does your digital communication say about your brand? What do actual human beings say, about your digital communication?

Are you:


1) Owning who you are? Your unique personality and tone?


2) Focusing on connecting with a defined demographic?


3) Making sure your visibility is consistent?


4) Addressing bad AND good reviews?


Here's one of my pet peeves:

When I visit a social media account, notice the engagement from the consumer, yet don't see the brand talking back. And by talking back, I mean actually having a dedicated person in charge of the channels to respond to customers in real time...or close to real time.


If you're business is not quite there yet, understandable. But if you have the means to hire someone or outsource that Community Management position, what. are. you. waiting. for? Be active as your consumers are.