What makes your brand [uniquely] awesome?
Aside from having the opportunity to truly connect and engage with your customers in a personal and intentional way, a physical location also allows you to build unique experiences that can attract customers and – through adequate, ongoing management of the experience(s) – turn those customers into loyal advocates of your brand.
But don't simply look at online presence and physical presence as the only two opportunities you have to turn your customers into loyal advocates. Think about your partnerships, your activations, your campaigns, and of course...your customer service.
Why would ANYONE want to become a fan of yours/your brand? Give them reasons to know who you are and what you stand for. And also, how much you care about giving them a positive experience every single time.
Hopefully, this quick tip got you thinking about the many ways you can uniquely showcase your awesomeness. Wondering where and how to begin?
Start by answering the initial question and go from there!
And then, think about the many ways you can show that.