• Anna Goncalves

Benefits of Using This 4 Step Research Approach



Best part about doing research? The 'learning' that comes along with it! It's gratifying to discover new, exciting and sometimes untapped information/consistencies about markets, about people -- about anything you/your company is curious about, really! There are mythologies and tons of research platforms and ways to gather the data you will need to best assist in solving the problem you want to solve for your customers...


My personal favorite? Personal interviews the SALT way!

-Selecting the right people, -Asking the right questions, -Listening the right way and -Translating what's heard into the right action That's the winner right there. Simple + Straightforward. Nothing can beat a real, authentic, and vulnerable conversation with individuals...


Especially when your goal is to make it about THEM, for the sake of intentionally wanting to help THEM. I can't think of anything more gratifying in this line of "work"... Oh and 'observation'...

Research in the form of observing people in their natural habitat is a close second.