• Anna Paula Goncalves

Strength Is

Las Vegas Convention and Visitors Authority x R&R Partners


Here's one way to uplift a city in mourning:


A touching ad made possible with the help of Las Vegas Convention and Visitors Authority's longtime agency of record, R&R Partners, following Sunday's horrific act of violence on the Las Vegas strip.



The same agency that brought you the long running campaign, "What happens here, stays here." is now giving us a more somber, yet uplifting set of words that reminds us that good does exist in the world.


Press play and you hear about real-time strength and heroic efforts. Hearing about people doing good in whatever way they can, or know how, or are lead to do is by far the most touching way to define the meaning of strength. And this ad did a wonderful job portraying it.


#VegasStrong


Sources: Adweek

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