• Anna Paula Goncalves

A Winning Execution


Hyundai x Innocean USA x U.S. Military


Here's one way to execute brilliance...live:


Among the few ads that caught my attention during Super Bowl 51, we couldn't help but become moved by what Hyundai creatively executed -- with the direction of Eric Springer and his team at Innocean USA. All in support of our service men and women stationed in Zagan, Poland.



This is why I'm a fan:


Without the need to showcase any of their vehicles, "A Better Super Bowl" certainly proves the power that comes in focusing on showcasing a brand's core values, instead.


And this goes without saying but congratulations to our beloved home team, 5-Time Super Bowl Champions, The New England Patriots. A historic ending that certainly allowed for more prep time to bring this brilliance of an ad to our screens.


Source: Adweek

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