What's the HEART behind what you do, how you do it and why you do it? When building your brand, start off by writing out your story. (Your past, your present, and enVISION your future.)
Write everything down that you can muster up, don't censor yourself and pay close attention to the details. I promise you'll find special themes within your story that will help you put together your unique narrative for your audience to connect with.
So, first things first: Get to the heart of it.
Every brand has their 'own' story to tell. And when that story is told the way only _______ (insert your brand name here) can tell...
It'll resonate. It'll connect. It'll sell.