• Anna Goncalves

How To Make The Rebranding Process Feel Less Overwhelming



A 'rebranding process' can be a tad bit overwhelming...


If you've rebranded a business, you most likely agree. And who knows, maybe you're someone going through this process right now? If so, keep reading because this post is written ESPECIALLY for you!


While consulting a long-time client today about his business that'll soon be relaunched as a new brand, I found myself adding some practical advice into our chat. I told him:\


ꜰᴏᴄᴜꜱ ᴏɴ ᴏɴᴇ ᴛʜɪɴɢ ᴀᴛ ᴀ ᴛɪᴍᴇ, ᴏɴᴇ ᴅᴀʏ ᴀᴛ ᴀ ᴛɪᴍᴇ.


Simple, right? Or... is it?


Should you look towards your vision?

Yes, absolutely.


Should you make your "To Do" list?

Sure.


Should you dwell on everything you need to get done?

No.


If you need a practical way of going about lists/things needing to get done – a way that'll serve to motivate you – here's what you need to start implementing TODAY:


Organize your 'To Do' list by spreading some items throughout the week, starting with what you can get done TODAY! (Don't you wait to start on Monday!)


And for those thinking ahead... YES, once you've conquered this week, you can start the next week by spreading another batch of items for that week. (You can use every Sunday/Monday to prepare for the week ahead.)


Now, here's my idea of a 'RISE & conquer' "list":


1) Focus in on TODAY's goal

2) Kick TODAY's behind

3) Go to bed already knowing what you'll tackle TOMORROW

4) Wake up and do what you organized into the agenda for this brand new day

5) Do what winners do and repeat steps 1-4, daily


Vision can't come to pass without daily actionable steps to move yourself towards it or else, that 'vision' ends up being an illusion.