How To Discover Your Brand Voice

Brand voice is the purposeful expression of your brand communicated with consistency to engage, influence, and motivate.

In case you haven't yet DISCOVERED your brand voice, here goes TWO very easy ways you can start the discovery process.

Ready?

1) Talk. 2) Listen.

One of the best things I get to do with a client is engage in conversation with them – having them talk while listening to themselves, and in the process, I too, listen and learn (and take notes). By asking the right questions, they get to dive deeper to feel what resonates with them and what doesn't...

That's when discovery begins to happen and their voice starts finding a direction.

Here's a tip:

Speak with someone who knows nothing about your brand. Of course, a professional in the field of branding is the best scenario, as they know how to ask you the right questions. But speaking with someone you trust and that is a good listener, can also be beneficial. I have actually done this with a good friend and that friend was able to help me realize something that was very helpful. So helpful that it helped steer me in the direction I am today!

The other tip is this:

Listen to what that person says about what you told them. Read that again...

The person you decide to speak with is really there to 'listen' to you. He/She will help you listen to yourself by talking back to you.

You'll be very surprised at how well you already know the brand you want to put out into the world. (If you couldn't tell, here at Projects by AG, it's all about practicality and effectiveness.)