There's no one-size-fits-all answer to this question, as the best way to connect with your audience will vary depending on your specific industry and target market. But there are two things worth paying attention to.
Conversations through storytelling are a unique and powerful tool for connecting with your audience. But it's safe to say that in order to truly connect, you have to be real, empathetic, and responsive. You also need to know your audience so you can be better equipped to connect with them on a deeper level.
Consider these two tips:
1. Establish trust by being transparent and consistent about what you’re all about.
Be real. You should aim to create a shared experience between yourself/your brand/your film and your audience. This experience can serve to foster trust and rapport that will lead them to take the action you want them to take.
How can you do this?
1. Give them what they didn’t know they wanted or needed.
Stop Selling. Be creative in how you tell your story. Be different. Go on a mission to get your audience’s attention and keep their attention. Create compelling content that’s not about you. When you listen first, you understand how to deliver value. And when you deliver, do so in an engaging way, educational way, emotional way, and entertaining way.
Keep these two things in mind if you want to build a strong connection with your audience.