• Anna Goncalves

Elevate Your Selling Strategy

Retail has long been focused on 'selling' their products. But it's safe to say that that model won't cut it anymore.

Customers are no longer simply shopping for products; they are expecting more of an experience – more engagement, more personalization, more of an emotional connection, more of a human touch. All in all, customers want a special treatment, every time.

Amazon's Jeff Bezos puts it like this:

"We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”

How are you as a host?

Here's what to keep in mind:

“Make a customer, not a sale.” - Katherine Barchetti