Don't Forget to Include This in Your Communications Strategy Planning

As the world shifts, your business needs to also.

So what can't you forget to include in your communications strategy planning?


You cannot leave out mobile.

"Digital branding is a business’ identity, visibility and credibility among advocates who discover, relate to and interact with the business online." - Juntae DeLane

Keyword: online.

Analyst, Simon Kemp, provides some valuable data that can be incredibly beneficial to keep in mind as you learn to adapt your business and brand in today's day in age.

  • Mobile: 5.22 billion people use a mobile phone today, equating to 66.6 percent of the world’s total population. Unique mobile users have grown by 1.8 percent (93 million) since January 2020, while the total number of mobile connections has increased by 72 million (0.9 percent) to reach a total of 8.02 billion at the start of 2021.

  • Internet: 4.66 billion people around the world use the internet in January 2021, up by 316 million (7.3 percent) since this time last year. Global internet penetration now stands at 59.5 percent.

  • Social Media: there are now 4.20 billion social media users around the world. This figure has grown by 490 million over the past 12 months, delivering year-on-year growth of more than 13 percent. The number of social media users is now equivalent to more than 53 percent of the world’s total population.

Mobile devices have taken over the means of communications, so make sure that you can be found and interacted with.

“The mobile device has become our communications hub, our diary, our entertainment portal, our primary source of media consumption, our wallet and our gateway to real-time information tailored to our needs. The revolution is now!” - Nihal Mehta

Wendy Clark, former Senior Vice President at Coca Cola and now Global CEO at Dentsu International says:

“If your plans don’t include mobile, your plans are not finished.”