• Anna Paula Goncalves

Did You Hear Right?


Cochlear Australia and New Zealand x Pete Baker


Here's one way to get you to listen up:


The "Does Love Last?" ad for Cochlear Australia and New Zealand -- the maker of implantable hearing solutions -- cleverly disguises itself as a love story film, playing tricks on you, the audience, to see if you need a hearing aid...



This is why I'm a fan:


It tricks us for a good reason. The result is that you perceive the ending differently based on how well you can hear.


I'm curious how YOU perceive it. Did love last, or was it lost?


Source: ShortOfTheWeek

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