Culture or Heritage: What's The Difference?

It’s a new year. And a new year calls for a new video series!

So for the month of January, you can expect a 4-part video series on “Global Appeal” where I’ll talk about exactly that: Brand appeal on a global scale. How to achieve it and how to hold on to it.

But first, let’s get back to the basics with a short video that lays a foundation for the understanding between culture and heritage. As a storyteller with an audience, you’ll need to be clear on this distinction before anything else.

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