A Consumer's Shopping Journey Will Typically Begin Like This
Do you typically conduct research right before making a purchase? According to Forbes (March, 2019):
87% of consumers begin their shopping journey with digital, a jump from 71% in 2017. - Salesforce
If you do or don't, consider that there’s a chance your customers do/will conduct research prior to purchasing your brand. So, what is it that they see when they do? Look at it like this:
For the sake of customer retention, how your brand is represented and how you engage with your customers – both online and offline – matters more than ever. And it will only matter more as innovation continues to drive consumer behaviors.
As PricewaterhouseCoopers predicts:
"By 2020, the demand for an omnichannel customer experience will be amplified by the need for nearly perfect execution."
Get your brand ready now.