Find What You're Looking For
Allegro x Warsaw | Bardzo
Here's one way to go after what you want/need:
"English" was created by Warsaw agency, Bardzo, and it showcases Poland's most popular online market place, Allegro.
This is why I'm a fan:
When creatives can strategically position a brand without making it the main attraction, it becomes more about the "natural ability" of that brand as opposed to the competencies of the product itself. This ad was touching. It was wholesome. It made us feel. And it makes an audience ponder on the question:
"And you? What are you looking for?"