In the past, I used to share my favorite ads under #FavoriteAdFriday. You can still find the category listed here, on the blog. It was my way of applauding brands and their agencies for a job well done. Though I can recall writing about one ad in particular that I didn't think was so great, under #FavoriteAdFriday. Go figure. (You'll have to click on the Favorite Ad Friday category and sift through to find this one and all the other ads I reviewed, 'wink, wink'). All in all,

Google In honor of my recent switch "to the other side" it was only right that the last #FavoriteAdFriday would be dedicated to the brand that has been blowing my mind as of late. So let's make this last entry, not only my #FavoriteAdFriday, but also my #FavoriteBrandFriday. Google had me at John Legend and Chrissy Teigen and their whole "Make Google Do It" campaign. Way to pull us in with humor and then keep us in and inspired with storytelling at it's absolute finest. The f

Hospital de Amor x WMcCann Brazil x Zombie Studio x LOUD Here's the only way to treat people: A 3 minute animation film ("The Fall") created by Brazil's WMcCann agency presents the challenges a child and their loved ones face while fighting cancer and how the best medicine for treatment is love. Formerly known as Hospital do Câncer de Barretos (an internationally renowned children’s cancer treatment center) the ad introduces the hospital's new name that evokes a new vision: H

Foot Locker x BBDO New York x Diktator x LGP Qua Here's one way to bridge the past and the present: Foot Locker, alongside BBDO New York and Production House Diktator gives us a campaign ('Before and After The Bite') in the form of a music video for up and coming artist, LGP Qua (and his track, 'Hungry'), to promote the Nike Air Max Plus. This is why I'm a fan: A shoe store chain of the past just showed us what innovation looks like. Anyone else see the 90's flash right befor

Under Armour x Droga5 NY x Dwayne 'The Rock' Johnson Here's one way to do it your way: Everyone's story is unique to them and it's why everyone's journey will be just as uniquely lived out. It's how Under Armour is inspiring us through it's newest campaign, "Will Finds A Way" with global advertising agency, Droga5. This is why I'm a fan: Dwayne 'The Rock' Johnson. That's one reason. But it's certainly not for the reasons you may think. In fact, the other reason this ad stuck

HP x HP Studios x Electric Dreams Film Company Here's one way to inspire: HP is giving us a reason to use their product in this very inspirational and rather emotionally charged short film, Paro. And it's designed to inspire young women to tell their own stories, in celebration of the International Day of Women. This is why I'm a fan: HP Studios really nailed it. It's the perfect timing to coincide with International Women's Day but as I always say: A brand can win big when t

Doritos / Mtn Dew x Goodby, Silverstein & Partners Here's one way to battle it out: In back-to-back ads totaling 60 seconds, PepsiCo is promoting two new line extensions: the lemon-lime flavored Mtn Dew Ice and the spicy Doritos Blaze. And to do so, they brought us an epic rap battle between Peter Dinklage and Morgan Freeman. Peter, who spits fire for DORITOS BLAZE and the all mighty Morgan giving us icy cold vibes for MTN DEW ICE. Who wins? Well, I think it's safe to say tha

Gillette x Grey New York Here's one way to use technology to encourage real interaction: Gillette and Grey New York bring us yet another touching "Go Ask Dad" ad. It was released late May in celebration of Father's Day. So, given that this is Father's Day weekend, we couldn't possibly review any other ad on this #FavoriteAdFriday. This is why I'm a fan: I am a sucker for ads that are an experience in and of itself -- ads that give us a look into an experiment from the build u