Research

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Think Like Your Customer

Don't think like a customer; think like YOUR customer. You know your audience the minute you build a brand. But having a general idea of...

Have a Brainstorming Session Coming Up?

Have a brainstorming session coming up to discuss ideas for your next campaign? Aside from loads of colorful sticky notes, of course,...

Don't Rush The Branding Process. Do This Instead!

Branding takes time and is built in stages. You need to stablish the vision and set your daily pace as you work on short-term goals...

A Consumer's Shopping Journey Will Typically Begin Like This

{Updated in 2021} Do you typically conduct research right before making a purchase? According to Forbes (March, 2019): 87% of consumers...

First Thing To Do If You're Launching Something New

Are you working on something new?! There are tons of 'specifics' that you'll need to focus on when you start building a brand. But...

Benefits of Using This 4 Step Research Approach

Best part about doing research? The 'learning' that comes along with it! It's gratifying to discover new, exciting and sometimes...

How To Exercise Your Brand Voice

Brand voice is the purposeful expression of your brand communicated with consistency to engage, influence, and motivate. How have you...