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Cultures and Semiotics. How Are They Connected to Advertisements?

In advertising, three things matter: The message - How is the message being conveyed (to your target audience) through the...

How To Be Effective In Your Cross-Cultural Communication Efforts

On my last post, Do You Know How To Reach Your Audience?, I focused on the questions to consider before working on a campaign. On this...

Do You Know How To Reach Your Audience?

As a global communications strategist, I can tell you that, off the bat, you need to consider culture from the very beginning. Why?...

I Call This The Connection Trifecta

Many businesses struggle to connect with their audience. Why is that? Because they neglect the things that are the foundation of a...

Why You Need This Person As Part of Your Team

That person is your Independent Advisor or, most commonly referred to as: Consultant. Maybe you thought I'd say the 'head of strategy' or...

Proven Way to See Ongoing Success as a Brand Owner

As a Global Brand and Communications Strategist for the past 13 years consulting businesses/brand on how they can better and more...

Don't Forget to Include This in Your Communications Strategy Planning

Updated January 2022 As the world shifts, so should your business. So what can't you forget to include in your communications strategy...

Elevate Your Selling Strategy

Retail has long been focused on 'selling' their products. But it's safe to say that that model won't cut it anymore. Customers are no...