On my last post, Do You Know How To Reach Your Audience?, I focused on the questions to consider before working on your next campaign....

Before you answer the above question, let me ask you this: Do you know where your audience is? As a global communications strategist, I...

That person is your Independent Advisor or, most commonly referred to as: Consultant. Maybe you thought I'd say the 'head of strategy' or...

As a Global Brand and Communications Strategist for the past 13 years consulting businesses on how they can better and more effectively...

As the world shifts, your business needs to also. So what can't you forget to include in your communications strategy planning? Mobile....

Retail has long been focused on 'selling' their products. But it's safe to say that that model won't cut it anymore. Customers are no...

Don't think like a customer; think like YOUR customer. Continuously LEARN the people your product/service is meant to best serve. And...

Have a brainstorming session coming up to discuss ideas for your next campaign? Aside from loads of colorful sticky notes, of course,...

Branding takes time and is built in stages. Establish the vision and set your daily pace as you work on short-term goals that'll move you...

Do you typically conduct research right before making a purchase? According to Forbes (March, 2019): 87% of consumers begin their...