Anna G. Martins4 minAdvertising To AmericansAre you a global brand looking to create advertisements for the United States to reach Americans? If so, let's tackle this topic by...
Anna G. Martins3 minCultures and Semiotics. How Are They Connected to Advertisements?In advertising, three things matter: The message - How is the message being conveyed (to your target audience) through the...
Anna G. Martins2 minHow To Be Effective In Your Cross-Cultural Communication EffortsOn my last post, Do You Know How To Reach Your Audience?, I focused on the questions to consider before working on a campaign. On this...
Anna G. Martins2 minDo You Know How To Reach Your Audience? As a global communications strategist, I can tell you that, off the bat, you need to consider culture from the very beginning. Why?...
Anna G. Martins2 minI Call This The Connection TrifectaMany businesses struggle to connect with their audience. Why is that? Because they neglect the things that are the foundation of a...
Anna G. Martins3 minWhy You Need This Person As Part of Your TeamThat person is your Independent Advisor or, most commonly referred to as: Consultant. Maybe you thought I'd say the 'head of strategy' or...
Anna G. Martins2 minProven Way to See Ongoing Success as a Brand OwnerAs a Global Brand and Communications Strategist for the past 13 years consulting businesses/brand on how they can better and more...
Anna G. Martins1 minDon't Forget to Include This in Your Communications Strategy PlanningUpdated January 2022 As the world shifts, so should your business. So what can't you forget to include in your communications strategy...
Anna G. Martins1 minElevate Your Selling StrategyRetail has long been focused on 'selling' their products. But it's safe to say that that model won't cut it anymore. Customers are no...
Anna G. Martins1 minThink Like Your CustomerDon't think like a customer; think like YOUR customer. You know your audience the minute you build a brand. But having a general idea of...