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Are you a global brand looking to create advertisements for the United States to reach Americans? If so, let's tackle this topic by...

In advertising, three things matter: The message - How is the message being conveyed (to your target audience) through the...

On my last post, Do You Know How To Reach Your Audience?, I focused on the questions to consider before working on a campaign. On this...

As a global communications strategist, I can tell you that, off the bat, you need to consider culture from the very beginning. Why?...

Many businesses struggle to connect with their audience. Why is that? Because they neglect the things that are the foundation of a...

That person is your Independent Advisor or, most commonly referred to as: Consultant. Maybe you thought I'd say the 'head of strategy' or...

As a Global Brand and Communications Strategist for the past 13 years consulting businesses/brand on how they can better and more...

Updated January 2022 As the world shifts, so should your business. So what can't you forget to include in your communications strategy...

Retail has long been focused on 'selling' their products. But it's safe to say that that model won't cut it anymore. Customers are no...

Don't think like a customer; think like YOUR customer. You know your audience the minute you build a brand. But having a general idea of...