Master 'This' Before Communicating Your Brand
Launching a new product/Introducing a new brand takes focused research and strategic planning. You must first understand the market and...
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STORYTELLING.
BLOG:
ALL THINGS
STORYTELLING.
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Anna G. Martins
- 1 min
Don't Forget to Include This in Your Communications Strategy Planning
Updated January 2022 As the world shifts, so should your business. So what can't you forget to include in your communications strategy...
Anna G. Martins
- 1 min
Are Discounts a Good Idea for Your Business?
The short answer is: Yes, discounts are a good idea! And there are several types of discounts that will attract customers. But don't rely...
Anna G. Martins
- 1 min
Elevate Your Selling Strategy
Retail has long been focused on 'selling' their products. But it's safe to say that that model won't cut it anymore. Customers are no...
Anna G. Martins
- 1 min
Showcasing Your Uniqueness
What makes your brand [uniquely] awesome? Aside from having the opportunity to truly connect and engage with your customers in a personal...
Anna G. Martins
- 1 min
Best Way To Tackle Your Company's Weakness(es)
I've heard top-level executives and entrepreneurs complain, time and time again, about what they are bad at or what they lack. I've also...
Anna G. Martins
- 1 min
How To Make The Rebranding Process Feel Less Overwhelming
A 'rebranding process' can be a tad bit overwhelming... If you've rebranded a business, you most likely agree. And who knows, maybe...
Anna G. Martins
- 1 min
Think Like Your Customer
Don't think like a customer; think like YOUR customer. You know your audience the minute you build a brand. But having a general idea of...
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