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The short answer is: Yes, discounts are a good idea! And there are several types of discounts that will attract customers. But don't rely...

Retail has long been focused on 'selling' their products. But it's safe to say that that model won't cut it anymore. Customers are no...

What makes your brand [uniquely] awesome? Aside from having the opportunity to truly connect and engage with your customers in a...

How important is providing a positive customer experience (CX) you ask? Well, here's one way to look at it: Customer experience...

Best part about doing research? The 'learning' that comes along with it! It's gratifying to discover new, exciting and sometimes...

Brand voice is the purposeful expression of your brand communicated with consistency to engage, influence, and motivate. How have you...

The Patriots win, again. As a Bostonian, that is music to my ears. You don't have to be a Patriots fan or even a fan of the sport to take...