Anna G. Martins1 minAre Discounts a Good Idea for Your Business?The short answer is: Yes, discounts are a good idea! And there are several types of discounts that will attract customers. But don't rely...
Anna G. Martins1 minElevate Your Selling StrategyRetail has long been focused on 'selling' their products. But it's safe to say that that model won't cut it anymore. Customers are no...
Anna G. Martins1 minShowcasing Your UniquenessWhat makes your brand [uniquely] awesome? Aside from having the opportunity to truly connect and engage with your customers in a...
Anna G. Martins1 minPrioritizing Your Customer's ExperienceHow important is providing a positive customer experience (CX) you ask? Well, here's one way to look at it: Customer experience...
Anna G. Martins1 minBenefits of Using This 4 Step Research ApproachBest part about doing research? The 'learning' that comes along with it! It's gratifying to discover new, exciting and sometimes...
Anna G. Martins2 minHow To Exercise Your Brand VoiceBrand voice is the purposeful expression of your brand communicated with consistency to engage, influence, and motivate. How have you...
Anna G. Martins1 minWhat does your business have in common with a sports team?The Patriots win, again. As a Bostonian, that is music to my ears. You don't have to be a Patriots fan or even a fan of the sport to take...