On my last post, Do You Know How To Reach Your Audience?, I focused on the questions to consider before working on your next campaign....

Before you answer the above question, let me ask you this: Do you know where your audience is? As a global communications strategist, I...

That person is your Independent Advisor or, most commonly referred to as: Consultant. Maybe you thought I'd say the 'head of strategy' or...

You can pretty much google anything these days, including articles on how to best lead a team of creatives. You'll definitely find a tone...

As a Global Brand and Communications Strategist for the past 13 years consulting businesses on how they can better and more effectively...

The success of every single company, in all industries and of all sizes, comes down to the strength that comes from within – the group...

Launching a new product/Introducing a new brand takes focused research and strategic planning. You must first understand the market and...

The short answer is: Yes, discounts are a good idea! And there are several types of discounts that will attract customers. But don't rely...

Retail has long been focused on 'selling' their products. But it's safe to say that that model won't cut it anymore. Customers are no...

What makes your brand [uniquely] awesome? Aside from having the opportunity to truly connect and engage with your customers in a...