Remaining Relevant in The Eyes of Your Audience
Let’s face it, clutter is all around us. There is an excess of everything, everywhere we look. Tons of information, tons of content, and...
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BLOG:
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STORYTELLING.
BLOG:
ALL THINGS
STORYTELLING.
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Anna G. Martins
- 1 min
Developing a Global Identity: Top 7 Questions You Need To Answer
It’s already challenging enough to build a brand identity in ONE market. How do brands do this, successfully, in SEVERAL markets? More...
Anna G. Martins
- 1 min
Going Global: Top 3 Tips
If there’s a market for your offering, there’s an audience. If you want to effectively market your offering, anywhere around the globe,...
Anna G. Martins
- 1 min
Culture or Heritage: What's The Difference?
It’s a new year. And a new year calls for a new video series! So for the month of January, you can expect a 4-part video series on...
Anna G. Martins
- 3 min
International Filmmakers: Selling Your Movie To The American Market
As an international filmmaker, one of the most important things you need to do in order to successfully sell your movie to the American...
Anna G. Martins
- 4 min
Advertising To Americans
Are you a global brand looking to create advertisements for the United States to reach Americans? If so, let's tackle this topic by...
Anna G. Martins
- 3 min
Cultures and Semiotics. How Are They Connected to Advertisements?
In advertising, three things matter: The message - How is the message being conveyed (to your target audience) through the...
Anna G. Martins
- 2 min
How To Be Effective In Your Cross-Cultural Communication Efforts
On my last post, Do You Know How To Reach Your Audience?, I focused on the questions to consider before working on a campaign. On this...
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