Anna G. Martins4 minAdvertising To AmericansAre you a global brand looking to create advertisements for the United States to reach Americans? If so, let's tackle this topic by...
Anna G. Martins3 minCultures and Semiotics. How Are They Connected to Advertisements?In advertising, three things matter: The message - How is the message being conveyed (to your target audience) through the...
Anna G. Martins2 minHow To Be Effective In Your Cross-Cultural Communication EffortsOn my last post, Do You Know How To Reach Your Audience?, I focused on the questions to consider before working on a campaign. On this...
Anna G. Martins2 minDo You Know How To Reach Your Audience? As a global communications strategist, I can tell you that, off the bat, you need to consider culture from the very beginning. Why?...
Anna G. Martins2 minI Call This The Connection TrifectaMany businesses struggle to connect with their audience. Why is that? Because they neglect the things that are the foundation of a...
Anna G. Martins3 minWhy You Need This Person As Part of Your TeamThat person is your Independent Advisor or, most commonly referred to as: Consultant. Maybe you thought I'd say the 'head of strategy' or...
Anna G. Martins2 minBest Way to Lead A Team Of CreativesYou can pretty much google anything these days, including articles on how to best lead a team of creatives. You'd get bombarded with...
Anna G. Martins2 minProven Way to See Ongoing Success as a Brand OwnerAs a Global Brand and Communications Strategist for the past 13 years consulting businesses/brand on how they can better and more...
Anna G. Martins1 minThe Common Denominator of Every Successful CompanyThe success of every single company, in all industries and of all sizes, comes down to the strength that comes from within – the group...
Anna G. Martins1 minMaster 'This' Before Communicating Your BrandLaunching a new product/Introducing a new brand takes focused research and strategic planning. You must first understand the market and...