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Are you a global brand looking to create advertisements for the United States to reach Americans? If so, let's tackle this topic by...

In advertising, three things matter: The message - How is the message being conveyed (to your target audience) through the...

On my last post, Do You Know How To Reach Your Audience?, I focused on the questions to consider before working on a campaign. On this...

As a global communications strategist, I can tell you that, off the bat, you need to consider culture from the very beginning. Why?...

Many businesses struggle to connect with their audience. Why is that? Because they neglect the things that are the foundation of a...

That person is your Independent Advisor or, most commonly referred to as: Consultant. Maybe you thought I'd say the 'head of strategy' or...

You can pretty much google anything these days, including articles on how to best lead a team of creatives. You'd get bombarded with...

As a Global Brand and Communications Strategist for the past 13 years consulting businesses/brand on how they can better and more...

The success of every single company, in all industries and of all sizes, comes down to the strength that comes from within – the group...

Launching a new product/Introducing a new brand takes focused research and strategic planning. You must first understand the market and...