Advertising To Americans
Are you a global brand looking to create advertisements for the United States to reach Americans? If so, let's tackle this topic by...
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BLOG:
ALL THINGS
STORYTELLING.
BLOG:
ALL THINGS
STORYTELLING.
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Anna G. Martins
- 3 min
Cultures and Semiotics. How Are They Connected to Advertisements?
In advertising, three things matter: The message - How is the message being conveyed (to your target audience) through the...
Anna G. Martins
- 2 min
The Art of Branding
Branding. We all witnessed the word and the concept of 'branding' become the fresh new thing years ago. A 'buzz word' that we couldn't...
Anna G. Martins
- 1 min
Are Discounts a Good Idea for Your Business?
The short answer is: Yes, discounts are a good idea! And there are several types of discounts that will attract customers. But don't rely...
Anna G. Martins
- 1 min
Elevate Your Selling Strategy
Retail has long been focused on 'selling' their products. But it's safe to say that that model won't cut it anymore. Customers are no...
Anna G. Martins
- 1 min
Think Like Your Customer
Don't think like a customer; think like YOUR customer. You know your audience the minute you build a brand. But having a general idea of...
Anna G. Martins
- 1 min
Prioritizing Your Customer's Experience
How important is providing a positive customer experience (CX) you ask? Well, here's one way to look at it: Customer experience...
Anna G. Martins
- 1 min
A Consumer's Shopping Journey Will Typically Begin Like This
{Updated in 2021} Do you typically conduct research right before making a purchase? According to Forbes (March, 2019): 87% of consumers...
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