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Are you a global brand looking to create advertisements for the United States to reach Americans? If so, let's tackle this topic by...

In advertising, three things matter: The message - How is the message being conveyed (to your target audience) through the...

The short answer is: Yes, discounts are a good idea! And there are several types of discounts that will attract customers. But don't rely...

Retail has long been focused on 'selling' their products. But it's safe to say that that model won't cut it anymore. Customers are no...

Don't think like a customer; think like YOUR customer. You know your audience the minute you build a brand. But having a general idea of...

How important is providing a positive customer experience (CX) you ask? Well, here's one way to look at it: Customer experience...

{Updated in 2021} Do you typically conduct research right before making a purchase? According to Forbes (March, 2019): 87% of consumers...

How do you feel about the digital communication between those who discover, relate, and interact with your brand online? Ever visit a...

Brand voice is the purposeful expression of your brand communicated with consistency to engage, influence, and motivate. How have you...