Anna G. Martins4 minAdvertising To AmericansAre you a global brand looking to create advertisements for the United States to reach Americans? If so, let's tackle this topic by...
Anna G. Martins3 minCultures and Semiotics. How Are They Connected to Advertisements?In advertising, three things matter: The message - How is the message being conveyed (to your target audience) through the...
Anna G. Martins1 minAre Discounts a Good Idea for Your Business?The short answer is: Yes, discounts are a good idea! And there are several types of discounts that will attract customers. But don't rely...
Anna G. Martins1 minElevate Your Selling StrategyRetail has long been focused on 'selling' their products. But it's safe to say that that model won't cut it anymore. Customers are no...
Anna G. Martins1 minThink Like Your CustomerDon't think like a customer; think like YOUR customer. You know your audience the minute you build a brand. But having a general idea of...
Anna G. Martins1 minPrioritizing Your Customer's ExperienceHow important is providing a positive customer experience (CX) you ask? Well, here's one way to look at it: Customer experience...
Anna G. Martins1 minA Consumer's Shopping Journey Will Typically Begin Like This{Updated in 2021} Do you typically conduct research right before making a purchase? According to Forbes (March, 2019): 87% of consumers...
Anna G. Martins1 minThe Conversation Never StopsHow do you feel about the digital communication between those who discover, relate, and interact with your brand online? Ever visit a...
Anna G. Martins2 minHow To Exercise Your Brand VoiceBrand voice is the purposeful expression of your brand communicated with consistency to engage, influence, and motivate. How have you...