The short answer is: Yes, discounts are a good idea! And there are several types of discounts that will attract customers. But don't rely...

Retail has long been focused on 'selling' their products. But it's safe to say that that model won't cut it anymore. Customers are no...

Don't think like a customer; think like YOUR customer. Continuously LEARN the people your product/service is meant to best serve. And...

How important is providing a positive customer experience (CX) you ask? Well, here's one way to look at it: Customer experience...

Do you typically conduct research right before making a purchase? According to Forbes (March, 2019): 87% of consumers begin their...

How do you feel about the [digital] communication between those who discover, relate, and interact with your brand online? Ever visit a...

Brand voice is the purposeful expression of your brand communicated with consistency to engage, influence and motivate. How have you been...