Anna G. Martins 1 minPrioritizing Your Customer's ExperienceHow important is providing a positive customer experience (CX) you ask? Well, here's one way to look at it: Customer experience...
Anna G. Martins 1 minA Consumer's Shopping Journey Will Typically Begin Like This{Updated in 2021} Do you typically conduct research right before making a purchase? According to Forbes (March, 2019): 87% of consumers...
Anna G. Martins 1 minThe Conversation Never StopsHow do you feel about the digital communication between those who discover, relate, and interact with your brand online? Ever visit a...
Anna G. Martins 1 minFirst Thing To Do If You're Launching Something NewAre you working on something new?! There are tons of 'specifics' that you'll need to focus on when you start building a brand. But...
Anna G. Martins 2 minHow To Exercise Your Brand VoiceBrand voice is the purposeful expression of your brand communicated with consistency to engage, influence, and motivate. How have you...