Anna G. Martins1 minMaster 'This' Before Communicating Your BrandLaunching a new product/Introducing a new brand takes focused research and strategic planning. You must first understand the market and...
Anna G. Martins1 minDon't Forget to Include This in Your Communications Strategy PlanningUpdated January 2022 As the world shifts, so should your business. So what can't you forget to include in your communications strategy...
Anna G. Martins1 minAre Discounts a Good Idea for Your Business?The short answer is: Yes, discounts are a good idea! And there are several types of discounts that will attract customers. But don't rely...
Anna G. Martins1 minElevate Your Selling StrategyRetail has long been focused on 'selling' their products. But it's safe to say that that model won't cut it anymore. Customers are no...
Anna G. Martins1 minBest Way To Tackle Your Company's Weakness(es)I've heard top-level executives and entrepreneurs complain, time and time again, about what they are bad at or what they lack. I've also...
Anna G. Martins1 minThink Like Your CustomerDon't think like a customer; think like YOUR customer. You know your audience the minute you build a brand. But having a general idea of...
Anna G. Martins1 minHave a Brainstorming Session Coming Up?Have a brainstorming session coming up to discuss ideas for your next campaign? Aside from loads of colorful sticky notes, of course,...
Anna G. Martins1 minPrioritizing Your Customer's ExperienceHow important is providing a positive customer experience (CX) you ask? Well, here's one way to look at it: Customer experience...
Anna G. Martins1 minA Consumer's Shopping Journey Will Typically Begin Like This{Updated in 2021} Do you typically conduct research right before making a purchase? According to Forbes (March, 2019): 87% of consumers...
Anna G. Martins1 minThe Conversation Never StopsHow do you feel about the digital communication between those who discover, relate, and interact with your brand online? Ever visit a...