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Launching a new product/Introducing a new brand takes focused research and strategic planning. You must first understand the market and...

Updated January 2022 As the world shifts, so should your business. So what can't you forget to include in your communications strategy...

The short answer is: Yes, discounts are a good idea! And there are several types of discounts that will attract customers. But don't rely...

Retail has long been focused on 'selling' their products. But it's safe to say that that model won't cut it anymore. Customers are no...

I've heard top-level executives and entrepreneurs complain, time and time again, about what they are bad at or what they lack. I've also...

Don't think like a customer; think like YOUR customer. You know your audience the minute you build a brand. But having a general idea of...

Have a brainstorming session coming up to discuss ideas for your next campaign? Aside from loads of colorful sticky notes, of course,...

How important is providing a positive customer experience (CX) you ask? Well, here's one way to look at it: Customer experience...

{Updated in 2021} Do you typically conduct research right before making a purchase? According to Forbes (March, 2019): 87% of consumers...

How do you feel about the digital communication between those who discover, relate, and interact with your brand online? Ever visit a...