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First Thing To Do If You're Launching Something New

Are you working on something new?! There are tons of 'specifics' that you'll need to focus on when you start building a brand. But...

How To Exercise Your Brand Voice

Brand voice is the purposeful expression of your brand communicated with consistency to engage, influence, and motivate. How have you...

How To Discover Your Brand Voice

Brand voice is the purposeful expression of your brand communicated with consistency to engage, influence, and motivate. In case you...

Victoria's Secret, It's Time To Change!

In a letter written to Mr. Leslie H. Wexner -- Chairman and CEO of L Brands (parent to: Victoria’s Secret, PINK and Bath & Body Works) --...

What does your business have in common with a sports team?

The Patriots win, again. As a Bostonian, that is music to my ears. You don't have to be a Patriots fan or even a fan of the sport to take...