Proven Way to See Ongoing Success as a Brand Owner
As a Global Brand and Communications Strategist for the past 13 years consulting businesses/brand on how they can better and more...
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BLOG:
ALL THINGS
STORYTELLING.
BLOG:
ALL THINGS
STORYTELLING.
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Anna G. Martins
- 1 min
Elevate Your Selling Strategy
Retail has long been focused on 'selling' their products. But it's safe to say that that model won't cut it anymore. Customers are no...
Anna G. Martins
- 1 min
Showcasing Your Uniqueness
What makes your brand [uniquely] awesome? Aside from having the opportunity to truly connect and engage with your customers in a personal...
Anna G. Martins
- 1 min
How To Make The Rebranding Process Feel Less Overwhelming
A 'rebranding process' can be a tad bit overwhelming... If you've rebranded a business, you most likely agree. And who knows, maybe...
Anna G. Martins
- 1 min
Think Like Your Customer
Don't think like a customer; think like YOUR customer. You know your audience the minute you build a brand. But having a general idea of...
Anna G. Martins
- 1 min
Prioritizing Your Customer's Experience
How important is providing a positive customer experience (CX) you ask? Well, here's one way to look at it: Customer experience...
Anna G. Martins
- 1 min
Don't Rush The Branding Process. Do This Instead!
Branding takes time and is built in stages. You need to stablish the vision and set your daily pace as you work on short-term goals...
Anna G. Martins
- 1 min
Beginning The Branding Process
What's the HEART behind what you do, how you do it and why you do it? When building your brand, start off by writing out your story....
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