Remaining Relevant in The Eyes of Your Audience
Let’s face it, clutter is all around us. There is an excess of everything, everywhere we look. Tons of information, tons of content, and...
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BLOG:
ALL THINGS
STORYTELLING.
BLOG:
ALL THINGS
STORYTELLING.
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Anna G. Martins
- 1 min
Developing a Global Identity: Top 7 Questions You Need To Answer
It’s already challenging enough to build a brand identity in ONE market. How do brands do this, successfully, in SEVERAL markets? More...
Anna G. Martins
- 1 min
Going Global: Top 3 Tips
If there’s a market for your offering, there’s an audience. If you want to effectively market your offering, anywhere around the globe,...
Anna G. Martins
- 3 min
Why Your Film Needs a Global Strategy Consultant to Reach Your Audience
You've read enough about marketing and why it is necessary for any film project or product in any industry to succeed. You have also read...
Anna G. Martins
- 2 min
How To Be Effective In Your Cross-Cultural Communication Efforts
On my last post, Do You Know How To Reach Your Audience?, I focused on the questions to consider before working on a campaign. On this...
Anna G. Martins
- 2 min
Do You Know How To Reach Your Audience?
As a global communications strategist, I can tell you that, off the bat, you need to consider culture from the very beginning. Why?...
Anna G. Martins
- 2 min
The Art of Branding
Branding. We all witnessed the word and the concept of 'branding' become the fresh new thing years ago. A 'buzz word' that we couldn't...
Anna G. Martins
- 3 min
Why You Need This Person As Part of Your Team
That person is your Independent Advisor or, most commonly referred to as: Consultant. Maybe you thought I'd say the 'head of strategy' or...
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