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On my last post, Do You Know How To Reach Your Audience?, I focused on the questions to consider before working on a campaign. On this...

As a global communications strategist, I can tell you that, off the bat, you need to consider culture from the very beginning. Why?...

That person is your Independent Advisor or, most commonly referred to as: Consultant. Maybe you thought I'd say the 'head of strategy' or...

As a Global Brand and Communications Strategist for the past 13 years consulting businesses/brand on how they can better and more...

Retail has long been focused on 'selling' their products. But it's safe to say that that model won't cut it anymore. Customers are no...

What makes your brand [uniquely] awesome? Aside from having the opportunity to truly connect and engage with your customers in a...

A 'rebranding process' can be a tad bit overwhelming... If you've rebranded a business, you most likely agree. And who knows, maybe...

Don't think like a customer; think like YOUR customer. You know your audience the minute you build a brand. But having a general idea of...

How important is providing a positive customer experience (CX) you ask? Well, here's one way to look at it: Customer experience...

Branding takes time and is built in stages. You need to stablish the vision and set your daily pace as you work on short-term goals...