Anna G. Martins4 minAdvertising To AmericansAre you a global brand looking to create advertisements for the United States to reach Americans? If so, let's tackle this topic by...
Anna G. Martins3 minCultures and Semiotics. How Are They Connected to Advertisements?In advertising, three things matter: The message - How is the message being conveyed (to your target audience) through the...
Anna G. Martins2 minHow To Be Effective In Your Cross-Cultural Communication EffortsOn my last post, Do You Know How To Reach Your Audience?, I focused on the questions to consider before working on a campaign. On this...