On my last post, Do You Know How To Reach Your Audience?, I focused on the questions to consider before working on your next campaign....

Before you answer the above question, let me ask you this: Do you know where your audience is? As a global communications strategist, I...

Branding. We all witnessed the word and the concept of 'branding' become the fresh new thing. A 'buzz word' that we couldn't get enough...

American Preacher, Nat Turner, once said that: “Good communication is the bridge between confusion and clarity”. I wholeheartedly agree...

In the past, I used to share my favorite ads under #FavoriteAdFriday. You can still find the category listed here, on the blog. It was my...

That person is your Independent Advisor or, most commonly referred to as: Consultant. Maybe you thought I'd say the 'head of strategy' or...

You can pretty much google anything these days, including articles on how to best lead a team of creatives. You'll definitely find a tone...

As a Global Brand and Communications Strategist for the past 13 years consulting businesses on how they can better and more effectively...

The success of every single company, in all industries and of all sizes, comes down to the strength that comes from within – the group...

Launching a new product/Introducing a new brand takes focused research and strategic planning. You must first understand the market and...